Lead enrichment that checks your CRM first
AI agents enrich every new lead, match it against your customers and open deals, and write clean data back to HubSpot or Salesforce.
What enrichment work teams hand off to Woodrow
Enrichment, deduping, firmographics, and the cleanup after. Each agent follows your field rules, pauses for review where you decide, and keeps a record of every run.
InboundEvery new lead, enriched before a rep sees itPulls company, title, and headcount for each new form fill and writes them to the fields your team actually uses.→
DedupeDuplicates caught before they become two dealsChecks each new lead against existing contacts, accounts, and open deals, and attaches matches instead of creating a new record.→
CustomersExisting customers recognized on arrivalChecks every inbound lead against your customer list, so a current customer never gets a cold first touch.→
CleanupStale records refreshed every monthRe-enriches contacts with old titles, bounced emails, or missing company data, and lists what changed for review.→ScoringLeads scored against your ICP, with the reasonScores each enriched lead against the ideal customer profile you describe, and writes the score and a one-line reason to the record.→EventsEvent lists enriched and loaded the same dayTurns a badge scan export into enriched, deduped leads in your CRM, with customers and open deals filtered out.Built in 15 minutes. Still running next quarter.
Woodrow works like an engineer behind the scenes, building, running, and improving your agents, so you don't have to.
HubSpot renamed the Employee range property on companies. I remapped the field and re-ran today's leads to verify. Would you like to save this update?
Works with the tools your team already uses
Woodrow connects to your CRM, call notetaker, calendar, and billing tools, and can reach tools even when APIs fall short or don't exist.
+ Apollo, ZoomInfo, Gong, Avoma, PandaDoc, Zoom, and any other tool your team uses.
Browse all integrations→Your data stays yours
Woodrow is SOC 2 Type II compliant, with encryption and strict access controls. Your information is never used to train models.
transit encryption
PII masking
encryption at rest
data isolation
access controls
tool whitelisting
compliance audit
training
Common questions
Woodrow works with the providers you already use, including Apollo, ZoomInfo, and Clay, and writes the results to HubSpot or Salesforce.
Under 15 minutes for most checks. Pick a template or describe what you want, connect your tools, and answer a few questions about your rules. There's no implementation project, no onboarding call, and no consultant.
Only where you decide. Agents can work on their own, pause for review, or wait for approval. Most teams start with drafts going to the rep.
Only if you say so. You decide which fields an agent can fill, which it can overwrite, and which need approval first.
You describe it, or share your playbook and a few example calls, and Woodrow asks questions until every detail is right. The agent then applies the same rules on every run.
You can, and plenty of teams start there. The hard part is week twelve: a field gets renamed, an API changes, and a homemade script breaks without telling anyone. When something changes, Woodrow fixes the workflow itself, re-runs recent work to confirm the fix, and asks you to approve it. Nobody has to dig through code someone else wrote.
Woodrow is SOC 2 Type II compliant, encrypts data in transit and at rest, and masks PII by default. Your data is never used to train models.
Hand off the chore you did
by hand this morning.
by hand this morning.